I’m Amit Sethi, Founder and Managing Director of Asia & Africa General Trading FZE L.L.C. My journey in the UAE began in the early 2000s with humble beginnings selling food packets in the busy markets of Deira and Bur Dubai. It was a challenging start, but I’ve always believed that hard work, sincerity, and respect for people pave the way to lasting success.

Today, I’m proud to lead a multi-million dollar enterprise recognized as one of the UAE’s trusted names in global food and commodity trade. At Asia & Africa General Trading, we focus on connecting markets across Asia, Africa, and the Middle East. Our portfolio includes food commodities, agro products, FMCG items, and more. What drives us is simple—providing consistent quality, genuine value, and dependable service to our clients and partners. Our success is the result of teamwork, strong relationships, and a shared commitment to excellence.